SEO Agency in Singapore

SEO is your ticket to the top of search engine results pages (SERPs) and unlimited opportunities for more enquires, appointments, leads and sales through your website.

By optimising your website, you'll not only increase its visibility and attract more traffic, but you'll also establish a strong online presence that sets you apart from the competition.

Take advantage of the power of SEO and watch as your website grows in online traffic, drives more sales, and becomes a trusted resource in your industry.

We begin with a thorough analysis of your website, covering everything from your Meta tags and Image alt tags to your Sitemaps and SEO-friendly URLs.

Our next step is a precise competitor analysis, where we study websites ranking for the same keywords as your website. This allows us to compare your website's performance and identify areas for improvement, leading to a targeted and effective SEO strategy.

During this stage, it’s important for us to know (1) what areas are your competitors excelling in, (2) what backlink tactics are they utilising, and (3) their traffic patterns.

Comparing your website's performance to your top competitors provides us with valuable insights into your strengths and weaknesses, enabling us to tailor a WINNING strategy for you.

Keyword Research is important for successful SEO, as it helps to determine the terms and phrases that potential customers use to search for products and services.

First off, we create a list of seed keywords. These are the common keywords that people use to search for any product or services. You can identify the keywords that will drive traffic and leads to your website, helping to improve your website's visibility and attract more customers.

Next is creating keyword ideas and suggestions by using keyword research tools. This involves identifying relevant words and phrases that people use when searching for products or services like yours. This helps you optimise your website content and improve your search engine ranking.

Then we go through the Niche Down Approach. This involves focusing on a smaller, specific market segment instead of a broad audience. This strategy can help you differentiate yourself in a crowded market and connect with a more dedicated and engaged customer base.

The last step of Keyword Research is adding Location-Based Keywords. These keywords incorporate specific locations into your search terms and help businesses rank higher in search engines for people searching for products or services in their area.

Look out for these 3 crucial elements to consider when crafting an SEO campaign:

• Optimise your website for local search by incorporating location details, especially NAP (Name, Address, Phone number), into your internal pages and contact page.

• Include relevant schema on your web pages to improve categorisation by Google. Visit schema.org for specific types, such as local business, doctors, lawyers, real estate agents, etc.

• Make sure your inbound links include location keywords, like "Florist in Singapore" or "Singapore Florist", to show Google your geographical focus.

See how we rank 1st on local 3-pack based on location (Singapore).

Website On-Page Optimisation refers to the process of making technical and content-related changes to a website to improve its ranking in search engine results pages (SERPs) and user experience.

This involves optimising elements such as title tags, meta descriptions, header tags, and keyword usage in content, among others.

Website Performance: This refers to how well a website functions, loads, and interacts with users, affecting the user experience and overall website ranking. It includes factors like website speed, mobile responsiveness, and user-friendly design.

Improving website performance enhances user satisfaction, search engine visibility, and conversion rates.

URL Structure: This refers to the organization and hierarchy of web pages within a website, as determined by the arrangement of URLs. A well-structured URL makes it easier for both users and search engines to understand the relevance and organization of a website's content.

This can improve navigation, increase website performance, and support search engine optimisation (SEO) efforts.

Website Crawl-ability: This refers to how easily search engines can access and index the pages on your website. Improving crawl-ability helps increase the visibility of your site in search engine results and ensures that search engines can fully understand and rank your content.

Sitemap: This is a file that lists all the pages of a website and helps search engines easily crawl and understand its structure. It's a crucial component of SEO, as it helps ensure that search engines can easily find and index all the important pages of your website. We create and submit a sitemap to Google Search Console if your website does not have one.

Schema Markup: This is a code that helps search engines understand the content on a webpage. It provides information such as the type of content, date of publication, author, review snippets, and more. By using schema markup, websites can enhance their search visibility and attract more clicks from users.

Meta Tags: These are HTML tags that provide information about a web page to search engines. They include the title tag, description tag, and keywords tag. These tags are crucial for SEO as they help search engines understand the content of a page and determine its relevancy to search queries.

Social Media Check: This step reviews your social media presence to ensure it aligns and connects with your brand. Linking social media to your website provides valuable information to followers, and helps drive traffic.

Google Analytics Test: This checks website performance and provides data for optimising website traffic and user experience. This step helps you make informed decisions to improve website performance.

Image Alt Tags: These are brief descriptions added to images to improve accessibility and help search engines understand the content of the image in your website.

On-Page Content: This refers to all text, images, and multimedia elements on a web page that help communicate its purpose and message to the audience. It must be compelling, relevant, and optimised for search engines to enhance user experience and increase search engine ranking.

Google rewards content that is engaging, informative, user-friendly and solves user problems with higher search engine rankings.

Manual Link Building refers to the process of acquiring links to your website through outreach and relationship-building efforts, rather than automated methods.

Backlinking Content: We create unique, high-quality content for backlinking purposes, including article submissions, forum postings, and web 2.0 submissions.

Core Focus on Relevancy: We target high-authority, relevant sites to create keyword-rich backlinks and improve your website's PageRank according to Google's ranking principles.

A Diversified Link Building Strategy: We offer diverse link building strategies to set your website apart from competitors and create a better brand image. These include:

It requires an enormous amount of time and effort, but can lead to high-quality, trustworthy links that boost your website's search engine ranking and credibility.

Natural Presentation of Anchor Texts: We avoid shady practices like Keyword Stuffing and Cloaked URLs and instead focus on natural, legitimate backlink building to boost your business' visibility.

Submitting your website to trusted sites is a very labour intensive link building strategy that helps boost website visibility and authority. It involves submitting content to high-quality, relevant websites in order to get backlinks to your site. This method can improve search engine ranking and drive traffic to your site.

Trusted sites have HIGH domain authority and referring domains.

Domain Authority (DA) is a score that ranges from 1 to 100 that predicts how well a website will rank on search engine result pages. The higher the DA score, the better a website is expected to perform in search results.

and...

Referring Domains are websites that link back to your website. The number of referring domains to a website shows how many other websites consider it as a valuable and trustworthy source of information.

Directories with High DA

The importance of local directories for ranking in local search results increased with the Google Pigeon Algorithm in 2014. High DA directory links also boost trust and improve website ranking.

We have our niche-specific Private Blog Network (PBN) sites boasting DA=20+ and onwards which provide your website with a significant boost. We have over 2,000+ PBNs.

Here, we will show you the progress of your website's ranking every week by tracking your targeted keywords in Search Engine Results Page (SERP).

We provide an in-depth view how your website is performing in terms of search engine optimisation, including key metrics such as search engine rankings, traffic, and conversion rates each month.

The aim of our SEO campaign is to drive long-term, sustainable growth for your website by attracting consistent traffic, generating leads, increasing income and delivering a high return on investment (ROI). Our ultimate objective is to ensure your website continuously performs at its best, resulting in a steady stream of success.

• Google has 3.5 billion Google searches happening daily, that means 30,000 searches happening every second.
• Google is responsible for 95% of all search traffic.
• SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods.
• 75% of users don’t even scroll past the first page of the SERPs.
• Only 7% of searchers will ever see the third page of search results.
• Google Search Marketing provides some of the highest digital marketing ROI.
• Being found on Google allows you to reach customers late in the stage of their decision-making. Why? It’s all about the customer intent.
• Each customer you lose is one your competitor's gain.